EPISODE SUMMARY
Embarking on the entrepreneurial journey in the tech industry can be like a roller coaster ride - it’s exciting, filled with energy, and demands unyielding dedication.
In this episode of Scale Your SaaS, host and B2B SaaS Sales Coach Matt Wolach had a candid conversation with Ron Gidron, Founder and CEO at xtype. Read on to delve into the whirlwind of experiences, insights, and lessons learned while scaling a tech startup, particularly in targeting the enterprise sector.
PODCAST-AT-A-GLANCE
Podcast: Scale Your SaaS with Matt Wolach
Episode: Episode No. 294, “How to Win Large Enterprise Deals as a Startup - with Ron Gidron”
Host:
Matt Wolach, a B2B SaaS Sales Coach, Entrepreneur, and Investor
Guest: Ron Gidron, Founder and CEO at xtype
TOP TIPS FROM THIS EPISODE
- Ride the Wave of Growth
- Shift the Paradigm in Enterprise Sales
- Understand Enterprise Dynamics
- Employ Tenacity and a Problem-Centric Approach
EPISODE HIGHLIGHTS
- The Foundation of Success
- The Grit Behind Early Wins
TOP QUOTES
Ron Gidron
[5:11] "Fall in love with the problem versus a solution."
[14:43] "Selling to enterprises means selling to a team, not just an individual."
Matt Wolach
[18:59] "It's not always the best product that wins; it's how you make the buyer understand their problem."
[21:22] "If the problem is big enough, they won't care how big you are or how long you've been around."
LEARN MORE
For more about how host Matt Wolach helps software companies achieve maximum growth, visit
https://mattwolach.com.
Get even more tips by following Matt elsewhere: